Insights. Notes from the bench.
What we're learning from building AI systems and running our own products: frameworks you can use on Monday, without the hype.
Business · 6 October 2026
Where AI automation actually pays
Most automation projects fail at the choosing, not the building. A simple way to find the work worth handing to AI first.
More insights
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Technology · 3 October 2026
AI agents, without the hype
Agents are useful when they are given a narrow job, the right tools and a clear point where a person takes over. A practical way to think about autonomy.
2 min read
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Services · 29 September 2026
Build, buy or automate?
Choosing how to solve a software problem is a business decision before it is a technical one. Four questions that settle most debates.
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Business · 24 September 2026
Building products people keep
Launching is the easy part. What we have learned from running our own apps about the months after launch day.
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Technology · 19 September 2026
Making AI answer from your own documents
Retrieval-augmented generation, explained for people who have to decide whether to fund it: what it is, where it breaks, and what good looks like.
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Business · 15 September 2026
The real cost of an AI feature
The model's bill is rarely the biggest line. Where the money and time actually go when you add AI to a product.
2 min read
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Business · 10 September 2026
Automating WhatsApp without losing the personal touch
For many Indian businesses WhatsApp is the front desk. How to automate the repetitive parts while customers still feel they are talking to people.
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Services · 5 September 2026
The first 90 days of a new product
What to build, what to skip and what to measure between the first line of code and the first paying customers.
2 min read
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Technology · 31 August 2026
Why we still build native Mac apps
In a world of web apps, some tools are better as real Mac software. When native is worth it, and when it isn't.
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Services · 26 August 2026
How to write a software brief that gets better quotes
Vague briefs get vague quotes. A one-page structure that helps any studio, including us, give you an honest estimate.
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Technology · 21 August 2026
How to know your AI is getting better
Without evaluations, every change to an AI system is a guess. A practical way to build them, starting with twenty real examples.
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Business · 15 August 2026
Small team, senior people: why we stay small
Most agencies grow by adding layers. We have chosen not to, and here is what that means for the people we work with.
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Services · 10 August 2026
Moving to the cloud without the drama
Migrations fail in the details: forgotten jobs, hidden dependencies, untested rollbacks. A calm, step-by-step approach.
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Technology · 5 August 2026
Security basics every small software team needs
You don't need a security department to avoid the common disasters. Seven habits that cover most of the risk.
2 min read
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Business · 30 July 2026
Lessons from pricing our own products
Free tiers, subscriptions, one-time licences: what we have learned from pricing apps for very different audiences.
2 min read
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Services · 25 July 2026
What keeping software running actually involves
Launch is the middle of the work. What a good maintenance arrangement covers, and how to tell if yours is doing its job.
2 min read
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